Privacy Policy
Effective Date: 16 July 2026
At Zoë & Bella, protecting your privacy is one of our highest priorities.
We are committed to handling your personal information responsibly, securely and transparently. This Privacy Policy explains how we collect, use, store and protect your personal information whenever you visit zoeandbella.com, place an order or interact with our services.
By using our website, you acknowledge that you have read and understood this Privacy Policy.
This Privacy Policy has been prepared in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy legislation.
1. Company Information
This website is owned and operated by:
Trading Name
Zoë & Bella
Company
ZS ECOM LTD
Registered Office
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
Website
zoeandbella.com
Telephone
+44 7460 017179
If you have any questions regarding this Privacy Policy or the way your personal information is handled, please contact us using the details above.
2. Information We Collect
Depending on how you use our website, we may collect different types of personal information.
Information You Provide
When you place an order, create an account, subscribe to our communications or contact us, we may collect information including:
- Full name
- Billing address
- Delivery address
- Email address
- Telephone number
- Order history
- Payment information (processed securely by our payment providers)
- Customer service enquiries
- Information you voluntarily provide when contacting us
Information Collected Automatically
When you visit our website, certain information may be collected automatically through cookies and similar technologies.
This may include:
- IP address
- Browser type
- Device information
- Operating system
- Time zone
- Pages visited
- Products viewed
- Time spent on our website
- Referral source
- Click behaviour
- Website interactions
This information helps us improve our website, understand customer behaviour and provide a better shopping experience.
Transaction Information
Whenever you place an order, we may collect information relating to your purchase, including:
- Products purchased
- Purchase date and time
- Order value
- Payment status
- Delivery status
- Refund information where applicable
We only collect the information necessary to fulfil your order and provide customer support.
3. How We Use Your Information
Your personal information is used only for legitimate business purposes.
These include:
Processing Your Orders
We use your information to:
- Process payments.
- Prepare and dispatch your order.
- Arrange delivery.
- Send order confirmations.
- Provide delivery updates.
- Process returns and refunds.
Customer Support
Your information allows us to:
- Respond to enquiries.
- Resolve issues.
- Verify purchases.
- Provide after-sales support.
- Improve our customer service.
Improving Our Website
We analyse website activity to better understand how customers use our website.
This helps us:
- Improve website performance.
- Enhance navigation.
- Optimise product pages.
- Improve checkout functionality.
- Develop new services.
Preventing Fraud
Your information may be used to:
- Detect suspicious transactions.
- Prevent fraudulent activity.
- Verify customer identity where appropriate.
- Protect both our customers and our business.
Legal Compliance
In certain situations, we may process personal information where required to:
- Comply with applicable laws.
- Respond to lawful requests from public authorities.
- Prevent unlawful activity.
- Protect our legal rights.
4. Marketing Communications
From time to time, Zoë & Bella may send marketing communications relating to:
- New arrivals
- Exclusive collections
- Promotions
- Seasonal offers
- Special events
- Style inspiration
Marketing emails will only be sent where permitted under applicable law or where you have chosen to receive them.
You may unsubscribe from marketing emails at any time by:
- Clicking the "Unsubscribe" link included in our emails; or
- Contacting our Customer Support team.
Please note that opting out of marketing communications will not affect transactional emails relating to your orders, deliveries, returns or customer service enquiries.
5. Legal Basis for Processing
Where required by applicable law, Zoë & Bella processes personal information on one or more of the following legal bases:
Contract
Processing is necessary to fulfil orders, provide customer support and deliver the services you request.
Legitimate Interests
We may process personal information where necessary for our legitimate business interests, including:
- Improving our website.
- Preventing fraud.
- Maintaining website security.
- Enhancing customer experience.
- Analysing website performance.
We always balance these interests against your rights and freedoms.
Consent
Where required, we rely on your consent for activities such as marketing communications and certain cookies.
You may withdraw your consent at any time without affecting the lawfulness of processing carried out before consent was withdrawn.
Legal Obligations
Certain information may be processed where necessary to comply with applicable legal, regulatory or tax obligations.
6. Keeping Your Information Accurate
We encourage customers to ensure that the information provided to Zoë & Bella remains accurate and up to date.
If your personal information changes, such as your email address, telephone number or delivery address, please contact us so that we can update our records where appropriate.
7. Cookies & Similar Technologies
Zoë & Bella uses cookies and similar technologies to improve your browsing experience, analyse website performance and provide relevant advertising.
Cookies are small text files stored on your device when you visit our website. They help us remember your preferences, understand how visitors interact with our website and improve our services.
Depending on your preferences, we may use the following categories of cookies:
Essential Cookies
These cookies are necessary for the operation of our website and cannot be disabled.
They help us to:
- Keep the website secure.
- Remember items in your shopping basket.
- Process payments.
- Enable account login where applicable.
- Maintain website functionality.
Without these cookies, certain parts of our website may not function correctly.
Analytics Cookies
Analytics cookies help us understand how visitors use our website.
The information collected is aggregated wherever possible and helps us improve:
- Website performance.
- Navigation.
- Product pages.
- Customer experience.
- Overall website functionality.
Marketing Cookies
Marketing cookies allow us and our advertising partners to display relevant advertisements based on your interests and previous interactions with our website.
These cookies may be used to:
- Measure advertising performance.
- Improve future marketing campaigns.
- Show more relevant advertisements across other websites and platforms.
You can manage your cookie preferences through your browser settings or any cookie preference tool provided on our website.
8. Google Analytics
Zoë & Bella uses Google Analytics to better understand how visitors interact with our website.
Google Analytics may collect information including:
- Pages visited.
- Time spent on the website.
- Device information.
- Browser information.
- Approximate location.
- Website interactions.
This information helps us improve our website and enhance the shopping experience.
Google Analytics does not provide us with information that directly identifies individual visitors.
For more information, please refer to Google's own Privacy Policy.
9. Google Ads
We use Google Ads to measure the effectiveness of our advertising campaigns and to display relevant advertisements to customers who may be interested in our collections.
Google Ads may use cookies or similar technologies to:
- Measure conversions.
- Improve advertising performance.
- Deliver personalised advertisements.
- Analyse campaign effectiveness.
You can manage your advertising preferences directly through your Google account where available.
10. Shopify
Our online store is hosted by Shopify, which provides the e-commerce platform that enables us to sell our products and services.
When you place an order, Shopify may process personal information including:
- Contact details.
- Billing information.
- Delivery information.
- Order history.
- Payment information.
- Device information.
Shopify processes this information securely in accordance with its own privacy practices and applicable data protection legislation.
11. Payment Providers
Payments placed through Zoë & Bella are processed securely by authorised payment providers.
Depending on your chosen payment method, your payment information may be processed by providers including:
- Shop Pay
- Apple Pay
- Google Pay
- Credit and debit card payment processors
Zoë & Bella does not store your complete payment card details.
Payment information is encrypted and processed securely by the relevant payment provider.
12. Klaviyo
Where you choose to subscribe to our marketing communications, we may use Klaviyo to manage and send email campaigns.
Klaviyo may process information including:
- Name.
- Email address.
- Purchase history.
- Website activity.
- Marketing preferences.
This information allows us to send personalised communications that may be relevant to your interests.
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link contained within any marketing email.
13. Parcel Panel
To provide delivery updates and shipment tracking, Zoë & Bella may use Parcel Panel.
Parcel Panel may process information including:
- Name.
- Delivery address.
- Tracking number.
- Order status.
- Courier updates.
This information is used solely to provide shipment tracking and improve delivery communication.
14. Trustpilot
If you have placed an order with Zoë & Bella, you may receive an invitation to leave a review through Trustpilot.
Where appropriate, limited information may be shared for this purpose, such as:
- Name.
- Email address.
- Order reference.
Submitting a review through Trustpilot is entirely voluntary.
Any review submitted is governed by Trustpilot's own privacy practices.
15. Sharing Your Personal Information
Zoë & Bella only shares personal information where necessary to operate our business and provide our services.
This may include sharing information with trusted third parties such as:
- Shopify.
- Payment providers.
- Delivery partners.
- Email marketing providers.
- Website analytics providers.
- Customer review platforms.
- Fraud prevention providers.
- Professional advisers where required by law.
We never sell your personal information to third parties.
Any third-party service provider processing personal information on our behalf is required to maintain appropriate security measures and process your information only for legitimate business purposes.
16. International Data Transfers
As part of providing our services, your personal information may be processed or stored in countries outside the United Kingdom.
This may occur because some of the trusted service providers we use operate internationally.
Whenever personal information is transferred internationally, Zoë & Bella takes reasonable steps to ensure that appropriate safeguards are in place to protect your information in accordance with applicable data protection laws, including the UK GDPR where applicable.
17. Data Retention
We retain personal information only for as long as it is reasonably necessary to:
- Fulfil your orders.
- Provide customer support.
- Comply with legal and tax obligations.
- Resolve disputes.
- Prevent fraud.
- Enforce our legal agreements.
When personal information is no longer required, it will be securely deleted, anonymised or otherwise disposed of in accordance with our internal data retention procedures.
18. Your Privacy Rights
Depending on your location and applicable law, you may have certain rights regarding your personal information.
These may include the right to:
- Request access to your personal information.
- Request correction of inaccurate information.
- Request deletion of your personal information where applicable.
- Restrict or object to certain types of processing.
- Withdraw consent where processing is based on consent.
- Request a copy of your personal information in a portable format where applicable.
- Lodge a complaint with the relevant supervisory authority.
We may request proof of identity before responding to certain requests in order to protect your personal information.
Requests will be handled within the timeframes required by applicable law.
19. Children's Privacy
Zoë & Bella is intended for individuals aged 18 or over.
We do not knowingly collect personal information from children.
If we become aware that personal information has been collected from a child without appropriate legal consent, we will take reasonable steps to delete that information as soon as practicable.
If you believe a child has provided personal information through our website, please contact us immediately.
20. Data Security
Protecting your personal information is extremely important to us.
We use appropriate technical, organisational and administrative measures designed to protect personal information against:
- Unauthorised access.
- Accidental loss.
- Misuse.
- Alteration.
- Disclosure.
- Destruction.
These measures include secure payment processing, encrypted communications where appropriate and restricted access to personal information.
While we work hard to protect your information, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
21. Third-Party Websites
Our website may contain links to third-party websites or services.
These websites operate independently from Zoë & Bella and have their own privacy practices.
We are not responsible for the content, security or privacy practices of third-party websites.
We encourage customers to review the privacy policies of any external websites they visit.
22. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- Changes to our business operations.
- Changes in legal or regulatory requirements.
- Improvements to our website.
- New products or services.
- Changes to the third-party providers we use.
The latest version will always be published on this page together with the updated effective date.
Your continued use of our website after changes have been published constitutes acceptance of the updated Privacy Policy.
23. Contact Information
If you have any questions regarding this Privacy Policy or wish to exercise any of your privacy rights, please contact us.
Trading Name
Zoë & Bella
Company
ZS ECOM LTD
Registered Office
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
Website
zoeandbella.com
Telephone
+44 7460 017179
Customer Support Hours
Monday to Friday
9:00 am – 6:00 pm (UK time)
We aim to respond to all privacy-related enquiries within one to two working days.
If you believe that your personal information has not been handled in accordance with applicable data protection legislation, you may also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection.
Thank you for trusting Zoë & Bella.
We are committed to protecting your personal information and maintaining the highest standards of privacy, transparency and security throughout your shopping experience.
Last Updated: 16 July 2026